ABOUT

Frontier is built on lived experience.

Not borrowed. Not imagined.

My story starts with my grandfather — a rancher and rodeo cowboy who raised me in the world of horses, cattle, dust, and early mornings. He put me on my first horse when I was six. By eight, I was riding every day. By nine, I was up before the sun with the older cowboys — learning the work, the discipline, the pace of the land.

At 13, I turned pro.

Rodeoing up and down the East Coast and Midwest — team roping, calf roping, and later, saddle bronc riding. By 17, I was breaking young horses and training the wild ones. The arenas, barns, backroads and miles shaped me more than anything else.

Frontier comes from that life.

A life shaped outdoors.

A life of grit, sweat, and skill.

Frontier exists to carry that heritage forward — in a modern way — without losing the honesty of where it came from.

For everyone who builds, carries and keeps going.

Day after day.

Frontier.

For the heart of the land.